INTRODUCTION
  • Leading Fashion Company Established with the Spirit of Creative Challenge Passion

    We pursue fashion that can satisfy both
    our employees and clients and raise value.

    DONGKWANG International Co., Ltd. is Korea's representative fashion company
     established with the spirit of creative challenge and passion in 1998.
     It’s fashion brand business began by launching the brand ZIPPYZIGGY.
     It has maintained the firm identity of the brand SOUP
     and developed the designs constantly since it launched the brand in 1999.
     As a result,
     the women's casual brand has grown into the outstanding
     leading brand in the women's casual clothing market
     (sales in 2007: 200 billion won).
     It is expanding its brand portfolios by consistently
     launching new brands such as
     VISIT IN NEWYORK, SweetSOUP, AD HOC,
     + S C.U.E., etc., based on its brand management know-how
     and effective production system,
     and growing into a company leading
     the fashion culture industry by substantial management
     and reinforcement of the capability.

     

    Also, it is trying to carry out corporate
    social responsibility by fulfilling
    customer satisfaction and performing
    continuous sharing management
    based on the corporate value it pursues. 

     

    Company Name DONGKWANG International Co., Ltd.
    Establishment Date 08/05/1998
     Representative Director Lee Jae Soo
    Business Fields
    Clothing, sundry goods, production
    / wholesale and retail 

MESSAGE FROM THE CEO
  • The Fashion We Pursue is the Worlds Best Life Style Art Culture.

    Fashion is the most beautiful culture in which this age's art and individuals'
    preferences are combined and a lively art.

     

    We have tried to display fashions, the outcomes
    (the combination of the trend reflecting the stream of times and various beauties existing in the world).

     

    We put our blood into each brand with the belief that we realize life style
    art that reflects the delicate preference of the clients wanting
    to have both an item and the sensibility of the brand.
    SOUP, VISIT IN NEWYORK, SweetSOUP, AD HOC, DECADENCE, + S C.U.E., etc.
    have been created with differentiated marketing which is based on the artistic design mind
    and clients' needs and wants.
    These brands are developing and growing and rewriting successful fashion history
    - they are now bywords for each genre.

     

    To our clients,
    We seek the world's best fashion group.
    You have helped us to get a firm foothold - Korea's best. Thanks to the foothold,
    we can jump up more vigorously to accomplish the goal.

     

    We deeply appreciate your absolute loyalty.
    We will try harder to display the most splendid life style art and culture
    that are considered as the fashion that will express
    your beautiful styles in a more fashionable and outstanding way.
    Thank you.

     

    DONGKWANG International Co., Ltd.'s
    Representative Director  Lee Jae Soo  

COMPANY HISTORY
◆ 2015

• The brand KIWIYO was launched.
• DK&GLOBAL.,Ltd. was established.  
◆ 2013

• The brand + S C.U.E. was launched.
• DK&CO Co., Ltd. was established.  
◆ 2011

• The brands American Outdoor Republic and Transformer were launched.  
◆ 2010

• Dongyouzhen International Co., Ltd. was established in Shanghai in China.  
◆ 2009

• The brand DECADENCE was launched.
• The company name was changed - from SML International Co., Ltd. to DKX Co., Ltd.  
◆ 2007

• The brand AD HOC was launched. 
◆ 2006

• The brand SweetSOUP was launched.
• SML International Co., Ltd. was established.  
◆ 2004

• Platunus Co., Ltd. was established.  
◆ 2003

• The brand VISIT IN NEWYORK was launched.
• Establishment of Dalian and Shanghai branches in China
• The completion of the new logistics center (a floor space of 2,600 pyeong (8,580 square meters)) 
◆ 2002

• Relocation of the headquarter building (144, Gasan digital 2-ro, Geumcheon-gu, Seoul) 
◆ 1999

• The brand SOUP was launched.  
◆ 1998

• The brand ZIPPYZIGGY was launched.
• DONGKWANG International Co., Ltd. was established. 
◆ 2014

• In a ceremony hosted by the Korea Journalists Association awarded Best Brand Award.(In casual clothing sector)
• It received a citation from Minister of Gender Equality & Family in celebration of Day of Families.  
◆ 2013

• It received a citation from Minister of Security and Public Administration in celebration of the 51th Firefighters' Day.  
◆ 2012

• It received the grand prize for the best CEO at 2012 Innovative Leaders of Fashion and Textile (category: women's casual clothing).
• It was awarded 'The People who Brought Honor to the Small and Medium Businesses Affiliated to Korea
Federation of Small and Medium Business'.
 
◆ 2011

• SOUP received the top prize at National Brand Awards hosted by Ministry of Knowledge Economy.
• It received the grand prize in contribution to development of business and industry at Proud Korean Award.
• It received a citation award from head of the Small and Medium Business Administration for being a proud small and medium. business entrepreneur
• SOUP was finally ed as 2011 Global Leading Brand for 'Global Brand Project'.  
◆ 2010

• It received Volunteer Service Award from minister of Health and Welfare for supporting Korea Elderly Welfare Volunteers Association.
• It received 'Award for Faithfully Paying Local Tax' from Seoul Mayor Oh Se-hoon.
• It received a citation in celebration of the 44th Taxpayers' Day (category: meritorious taxpayer). 
◆ 2009

• It received the President's Call to Service Award and Gold Award from U.S. President Barack Obama.
• SOUP was ed by the Ministry of Knowledge Economy as global leading brand.  
◆ 2008

• It received Excellent Brand and Industrial Service Medal in celebration of the 22th Textile Day.  
◆ 2007

• It received the grand prize for the best CEO (category: Korea's trusted fashion clothing brand).  
◆ 2006

• It received the grand prize in domestic demand at the 13th Samwoodang Textile & Fashion Development Awards.  
◆ 2005 • VISIT IN NEWYORK received Best Brand at the 15th Korea Textile Awards.
◆ 2004

• Soup was ed as this year's brand that has attracted the most attention in 'Best Brands Chosen by Buyers'.
• SOUP received the grand prize in women's young casual clothing judged by the trade magazines.  
◆ 2003

• SOUP was ed by the Hankook Ilbo media group as the 2003 hit item (category: women's casual clothing).
• SOUP received the grand prize in women's young casual clothing awarded by the Ilgan Sports Inc.  
◆ 2002

• ZIPPYZIGGY was ed by Lotte Department Store in Busan (main store) as the best casual brand.  
◆ 2000

• ZIPPYZIGGY received the grand prize at the 10th Korea Textile Awards.  
◆ 1999

• ZIPPYZIGGY was ed by the Ilgan Sports Inc. as the hit item in the first half of the year.  
VISION
  • VISION

    To achieve our vision of becoming a global fashion company and a company specializing in distribution,
    we are creating a corporate culture that allows all executives and staff members
    to think, act and take responsibility for the results at all times with mottos - thinking, doing, feeling.

     

    Global Fashion Leading Company by 2015

     

AFFILIATES
  • Platunus Co., Ltd. (Platunus)

  • This was established in 2004.
    It holds the casual brand 'ADHOC'.  

    It holds the casual brand 'UCLA'.   

    It holds the mask brand 'A+ CLAENUP'.   

  • DK&CO Co., Ltd. (DK&CO)

  • This was established in 2013.
    It holds the women's casual brand 'VISIT IN NEWYORK'.  

  • DK&CO Co., Ltd. (DK&CO)

  • This was established in 2013.
    It holds the women's casual brand 'VISIT IN NEWYORK'.  

  • DK INSIGHT., Ltd.

  • DK INSIGHT was established in 2021.
    It holds the women's casual brand 'QUEEN STYLE'.    

C.I
  • Nothing is impossible Nothing is impossible

  • It is DONGKWANG International Co., Ltd.'s spirit.
    We seek to improve through steadfast challenge and efforts.

     

    DONGKWANG International that had rewritten the history of brand,
    and became Korea's representative fashion company

     

    We intend to express the value of
    a challenge spirit and passion
    we have kept since establishment in CI.

     

    The symbol, the figuration of the wings
    of a bird flying in the infinite sky,
    represents our spirit -
    "Nothing is impossible"

     

    The color blue represents hope, potential, trust.
    It also represents our strong will - we perform our tasks
    with intense charisma and challenging attitudes.
     

DIRECTIONS
  • DONGKWANG International
  • 주소 [우] 144, Gasan digital2-ro, Geumcheon-gu, Seoul, Korea
  • 전화번호 82-2-3479-2714

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